31 Articles

best types of advertising, best advertisements, how to market my horse business

For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

muddy paddock, mud horse, muddy hooves, footing grid, horse sacrifice area, horse paddock, pasture management

A common problem during the fall and winter months, muddy footing in horse turnout areas not only increases the difficulty of daily barn chores and grooming routines for owners, but creates a living environment for your horse that is neither safe nor healthy.

shelagh niblock equine nutritionist, does horse need vitamin b? nutritional yeast horse, b vitamins horse, older horse supplements

Are you providing enough? Today’s horse owners are no doubt aware of the importance of vitamins in the diets of their horses, but many may not be aware of the role vitamins play in equine nutrition. Vitamins in their fresh natural form are organic substances found in grains and forages. They are important as cofactors, or facilitators, for different metabolic function, and deficiencies of them can cause disease conditions. Vitamins, unlike many of the nutrients we feed our horses, cannot be broken down for energy, and they provide no other nutrients to the horse.

horse council bc membership, renew my hcbc membership, 2023 Hcbc membership, 55+ bc games horse, equestrian events bc, horseplay hcbc

ARE YOU A 2023 HORSE COUNCIL BC MEMBER? HORSEPLAY IS HERE! 55+ GAMES

steaming hay, should i steam my horse's hay, how much protein horse, protein intake horse, horse feed protein, recommended protein horse, equestrian feed protein, equine science update mark andrews

Hay can be treated with steam to reduce the horse’s exposure to inhaled allergens that cause respiratory disease. Steaming kills potentially harmful microorganisms and binds fungal spores and dust particles to the hay making, them less likely to be inhaled.

healing with horses, equine therapy, horses mindfullness, horses meditation

It was a horse that gave me my first taste of stillness. His name was Ringo Star, and he was a beautiful, golden-coloured chestnut with a splash of white down his nose. He spent several years training for three-day evening with my daughter, Annika, but I didn't get to see them often because I was teaching in Bahrain for most of the time.

psychology horse riders, annika mcgivern, how to enjoy horse riding, perfectionism horse riding

What are your personal values and why do they matter? Have you ever temporarily fallen out of love with riding? In my work as an equestrian mental performance coach, many clients share with me that they’ve lost the joy that riding used to give them. Sometimes the challenges of your sport can feel like they’re outnumbering the positives and equestrians can find themselves wondering: Why do I do this?

Annika McGivern, how to relax about horse riding, understanding my horse, angry at horse, hate my riding skills, equestrian psychologist, horse psychology

Do you enjoy feeling out of control? No? That doesn’t surprise me. Losing control is one of the most prevalent fears we experience as humans. At the root of this fear is the belief that if we are not able to control the present and the future, something terrible will happen.

senior horses care, older horses weight loss, senior horse feed and nutrition, dental care senior horse

With today’s medical advances, research, and improved management, horses are living longer and longer lives. In the past, most horses were considered old when they reached their late teens. These days, it’s not uncommon for horses to live into their late 20s or even into their 30s, allowing us to spend plenty of quality time with our elder equine friends. Proper management is key to ensuring that the older horse is happy and comfortable throughout his golden years.

perfect horse barn, renovating horse barn, horse barn makeover, horse bank barn, dutch masters construction, horse tack room, horse feed room, horse wash stall, horse barn rubber mats

Are you considering the best way to create the perfect barn to house your horses? Should you construct an entirely new building, or make over an existing structure? There are pros and cons to each option depending on your particular situation, but in many cases even a radical renovation may be preferable to the stress, expense, and time commitment of a new construction project.

how to advertise horse business, survive recession equine industry, horse businesses marketing, promoting horse business

In recent weeks there has been talk of a coming economic slowdown. If and when it comes, how long it will last, and how much of a downturn there will be remains to be seen, but often during such times businesses cut back on their marketing and advertising, fearing declining revenues.

Blanketing Horses in Cold Weather

Whether you live in the balmier south or frigid northern slopes, you may wonder when, or if, you should provide your horse with equine clothing. Many horses do need a little help, especially when you try to keep their winter hair coat to a minimum.

horse new year's, equine resolutions, horse business, equine business, running a horse business, running an equine business, 2023 equine

With the start of the new year, many of us are thinking about setting goals and making changes for the coming year. As a horse industry business owner, you may have some major resolutions in mind for the year ahead. Perhaps you need to invest in technology to improve efficiency, develop and market a new product or service, or improve your social media marketing.

how to stop a horse bucking, my horse won't stop bucking, jonathan field, natural horsemanship, exercises to stop bucking, my horse won't canter

There are many different reasons for a horse to buck. This article will explore the horse’s motives for bucking, tackle some of the issues that might be causing him to behave this way, and offer some insights to help resolve the situation.

Waterproofing Horse Blankets, bucas blankets, how to waterproof horse gear, skyline equine

No blanket stays waterproof forever. After it's been well used for a few years, the waterproofing will wear off. You'll know it's time to re-waterproof when you notice wetness along the midline of the horse's back and croup.

proper riding arena footing, ideal riding arena surfaces, White Paper Equestrian Surfaces, equestrian surfaces, riding arena irrigation systems, riding arena crystalline silica dust

Time was, people dumped sand or hog fuel in a contained area, spread it out, and an arena was made. Today, the roll-out arena is long gone. Riding arenas are now construction projects based on sound engineering, state-of-the-art materials set down in critical layers, and building protocols, all with the horse’s safety and soundness uppermost in mind.

mongolian ride, holidays on horseback, tania millen horse writer, riding a reindeer, horseriding abroad.

From May to August, 2022, 17 adventurers aged 27 to 70, rode over 3,640 kilometres across Mongolia in 84 days as part of the Blue Wolf Totem Expedition. It was the longest charity ride in recent history and combined exploration, fundraising, and adventure.

Lindsay Grice, horse mounting manners, horse manners, horse, mounting block, how to mount horse, horse groundwork

Perhaps because it doesn’t affect one’s mark on the judge’s score card or change a barrel run time, many riders don’t put a lot of thought into teaching their horse to stand still at the mounting block – that is, until it starts to become a bigger problem. Before you find yourself doing a “Butch Cassidy mount-on-the-fly,” spend some time setting boundaries with your horse.

kelly plitz reining, colten powell show jumping, colten powell bronc rider, kelly plitz reining, tina thompson eventing, tina thompson endurance, changing horse discipliens, tania millen

Pivoting for Lifelong Learning Opportunities - Riders often pursue the same horse sport for years, competing up and down the levels depending on their horse and how life unfolds. But some riders choose to change disciplines altogether — by choice, necessity, or because their horses want to do something different. It’s something riders at all ages and life stages may experience but the learning curve for a new sport can be steep. We interviewed three riders who are embracing new-to-them horse sports and meeting the challenges that brings.

equine joint disease, arthritis in horses, treating sore joints horses, x rays horse joints, ultrasound horses, diane gibbard

It is estimated that a staggering 60 percent of all equine lameness is due to arthritis and joint disease. One of the biggest challenges is that some arthritic horses might not show signs of lameness when there is damage and inflammation in the joint; therefore, proper prevention and early diagnosis is key to managing the progression of joint disease. There are many potential causes of equine arthritis.

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