Business & Product Profiles

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Social What? The horse industry is vulnerable to the vagaries of negative public opinion, just like other activities that involve live animals. However, equestrian activities are especially vulnerable because for many, horses represent freedom, power, and grace. The romantic image of horses galloping across wild plains exploring new horizons persists, although that’s not the reality for most horses.

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In an industry as diverse and mobile as Canada’s equine sector, accurate identification and traceability are more important than ever. The Canadian Horse Identification Program (CHIP) was created to meet that need, offering a voluntary, national equine identification and traceability system designed specifically for Canada’s horses — and the people who care for them.

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Wildfire smoke is a recurring reality for Canadian horse owners, and it’s likely increasing the prevalence of respiratory disease in horses across the country. Researchers have found that wildfire smoke produces measurable impacts to horses’ respiratory systems — including reduced aerobic capacity and lung function — even after air quality improves.

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ThinLine introduces the Flexible Filly Grazing Muzzle with adjustable grazing hole size to customize the muzzle to your horse’s dietary needs. The muzzle is manufactured with food grade resins that provide a durable yet lightweight, flexible alternative to traditional muzzles. Veterinarian recommendations for safe grazing in a muzzle are a 3.5 to 4 cm grazing hole for full-time grazing, and 2 to 2.5 cm for restricted grazing often required for horses with metabolic issues. The industry standard is 3 cm and grazing holes are not adjustable.

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Equestrians in every province of Canada are supported and represented by horse-specific provincial organizations. A perk of membership in those organizations is access to highly specialized third-party liability insurance. Other perks include education, funding, community, and representation. Here’s a summary:

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Otter Co-op’s Feed Division is dedicated to building and protecting our food supply in Canada. In a world of ever-changing demands for Canadian commodities, Otter Co-op Feed products are a reflection of sustaining our perspective and collaborative efforts with local farmers in Western Canada. We pride ourselves on our ability to provide affordable farm fresh food to communities in British Columbia and Alberta using locally produced foods from Canadian farmers.

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In 1999, on Vancouver Island, a different kind of animal wellness movement began to take shape. Purica was founded on a belief that natural ingredients, when scientifically formulated, could unlock extraordinary potential for horses and their owners. What started as a simple idea has grown into a 25-year commitment to transforming equine health through precise, science-backed nutrition.

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The last three wildfire seasons have been among the 10 worst on record. 2023 marked the worst fire season in Canadian history, with fires consuming 16.5 million hectares—more than double the previous record and nearly seven times the historical average. Alberta had earlier-than-normal fires, flames threatened Nova Scotian communities, wildfires in eastern Canada produced smoke that stalled North America’s eastern seaboard, 65 percent of the population of the Northwest Territories was forced to evacuate, plus massive British Columbia wildfires burnt homes and displaced people. Smoke was ubiquitous, affecting horse and human health.

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Everyone who’s involved in the horse industry undoubtedly has at least one sad tale of an equine injury or illness which was hard on their bank account or riding goals. According to Mike King, Partner and National Director of Equine Programming at Acera Insurance, the three most common equine insurance claims are for colic, ulcers, and lameness. Here’s why they’re prevalent, along with tips for prevention.

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Better for the Horse. Better for the Rider. “We recommend ThinLine for horses that are back sore, horses that have saddle issues, and to help reduce the impacts that riding has on horses,” says FEI certified veterinarian Dr. Fernando Cardenas in North Carolina, USA who also breeds warmblood sport horses.

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