For over 25 years, Sore No-More (SNM) has been a trusted source of relief for our equine athletes. The demands of showing, training, and travel can lead to soreness, tiredness, and inflammation. Breaking this cycle can be difficult. Our SNM formulas are specifically designed to provide targeted relief, and our Performance Ultra line is the only liniment with university-led clinical research.

Social What? The horse industry is vulnerable to the vagaries of negative public opinion, just like other activities that involve live animals. However, equestrian activities are especially vulnerable because for many, horses represent freedom, power, and grace. The romantic image of horses galloping across wild plains exploring new horizons persists, although that’s not the reality for most horses.

Have you ever noticed how your horse’s behaviour can change unexpectedly — becoming tense, spooky, or disengaged? What if these signs were a deeper message? Instead of seeing them as setbacks, these behaviours could be an opportunity to strengthen the trust and connection between you and your horse.

Have you ever had to round up your horse’s records when you changed barns, entered a horse show, or crossed the Canada/US border — vaccinations, Coggins, proof of ownership, breed registration, and more? Some of those records were likely electronic while others were probably hard copies in a file folder somewhere. It can be painful having to dig everything out.