August 18 – 19, 2018

Source: Riders4Helmets

The 2018 Event is On Track to Have More Than 700 Participating Retailers in 19 Countries

Riders4Helmets International Helmet Awareness Day, to be held August 18 and 19, 2018, expects to have a record number of participating retailers this year. 

“It is a testament to the continued need for educating equestrians on all aspects of helmet wearing that sees this year’s event on track to be our biggest event to date,” said Lyndsey White, Riders4Helmets. “I am absolutely overwhelmed at the continued support shown to the Riders4Helmets campaign by helmet manufacturers, retailers, and equestrians around the globe. 

“Back in 2010 when Riders4Helmets was founded and we hosted the first International Helmet Awareness Day, I never imagined that the campaign would inspire tens of thousands of equestrians to wear a helmet for the first time, and serve as a continued reminder to those who were already wearing a helmet, to ensure it is fitted correctly and that they replace it when appropriate.” has teamed up with 19 helmet manufacturers this year that will offer discounts on their helmets for two days only, via their global retailer network. The helmet brands that have committed involvement are Champion, Charles Owen, Dublin, Eurohunter, Gatehouse, GPA, International Riding Helmets (IRH), Jin Stirrup, Kask, KEP Italia, Kwesta, LAS helmets (Leslie Sutcliffe UK), One K, Ovation, Samshield, Tipperary, Trauma Void, Troxel, and Uvex.

Retailers in Australia, Canada, Denmark, England, Ireland, Netherlands, New Zealand, Poland, Scotland, South Africa, Spain, USA, and Zambia have registered to participate in this year’s event.

International Helmet Awareness Day was founded in 2010 as a direct result of US Olympian Courtney King Dye’s accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet.

Retailers around the globe who wish to register to participate in the event may register free of charge at this link and will then be added to the participating retailer map. Only retailers who register with Riders4Helmets will be eligible for restocking discounts from the participating helmet brands (please note – participating brands vary by country). You must register directly with Riders4Helmets and not with the helmet brands. Further information for retailers and rules with regards to participating, can be found at

Equestrians may visit this link to learn more about International Helmet Awareness Day and can search for participating retailers by visiting our Participating Retailer Map. Equestrians are encouraged to visit the site on August 18 and 19, 2018, to view the most current update, as participating retailers will continue to be added on a daily basis.

For more information on the Riders4Helmets campaign and more information on rider safety, visit their website. You can also follow the campaign at,, and

For more information, please visit these links:

Photo: iStock/Daisy-Daisy