How-To

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For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

Blanketing Horses in Cold Weather

Whether you live in the balmier south or frigid northern slopes, you may wonder when, or if, you should provide your horse with equine clothing. Many horses do need a little help, especially when you try to keep their winter hair coat to a minimum.

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No blanket stays waterproof forever. After it's been well used for a few years, the waterproofing will wear off. You'll know it's time to re-waterproof when you notice wetness along the midline of the horse's back and croup.

Lindsay Grice, horse mounting manners, horse manners, horse, mounting block, how to mount horse, horse groundwork

Perhaps because it doesn’t affect one’s mark on the judge’s score card or change a barrel run time, many riders don’t put a lot of thought into teaching their horse to stand still at the mounting block – that is, until it starts to become a bigger problem. Before you find yourself doing a “Butch Cassidy mount-on-the-fly,” spend some time setting boundaries with your horse.

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Is it working for or against you and your horse? Let’s unpack our tack. I’ve always found the subject of tack to be very interesting. The tack we use on our horses is in many ways symbolic, marking a rider as English or Western, and beyond that, categorizing them more specifically as hunter, jumper, dressage, reining, cutting, barrel racing, endurance and so on.

Lindsay Grice, horse and winter, bond with horse, getting most out of winter horse, winter horse riding, riding horses in winter, winter trail riding, winter horse training

Although there is no shortage of year round American show circuits to choose from, here in Canada, during the winter months the show season comes to a halt for most people. The benefit is that it gives us an opportunity to assess our goals and make whatever changes are necessary.

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When hay becomes scarce, especially during late winter and early spring, horse owners become resourceful. With the majority of your horse’s diet consisting of forage, your hay provider and equine nutritionist are vital members of your horse’s health care team.

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The first step to any clipping job, whether a full body clip or just a quick tidy up, should be proper clipper maintenance. Using clean, sharp blades that are well-oiled will improve the results of your clip and increase the lifespan of your clippers. Always inspect the clipper and any extension cords you are using to ensure they are in good repair.

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Facing Fear - Real and Imagined - The Mediterranean waters glistened below me. As I stood on the edge of the rockface, contemplating the 25-foot drop into the clear blue sea, it felt like my body was screaming at me to not jump. My knees were shaking, making my legs feel unsteady. My mind felt fuzzy and slightly disconnected from reality. I was more acutely scared than I had been in quite some time. But here’s the thing: I really wanted to jump. I was in Croatia and the sea was warm and inviting. I had watched about 10 people make the same leap quite safely and I knew, rationally, that it really wasn’t that high. I was determined to push through my nerves and do it, but in that moment I wasn’t entirely sure my body would let me.

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If you could choose the way you feel every time you sit on horse, what emotions would you choose? When I ask this question of my clients, their responses usually include the words calm, present, happy, relaxed, and confident. If you agree, it begs the question: Why don’t we feel this way more often in the saddle?

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