Iceland is a small island nation located at the juncture of the North Atlantic and Arctic Oceans, between Greenland and Norway. It has a population of around 364,000 people, many of whom live in the capital city of Reykjavik in southwest Iceland. The country has a unique geography, characterized by volcanic mountains, glaciers, plains, waterfalls, geysers, hot springs, and black sand beaches. It is also home to a diverse array of wildlife. Yet, one of the most notable features of Iceland is its horses.

Sergeant Reckless was a small Mongolian mare who held official rank in the United States military. She was estimated to be three or four years old when purchased by the United States Marine Corps for $250 in October 1952. She was trained to be a pack horse and used to carry ammunition and supplies for the Recoilless Rifle Platoon of the 5th Marine Regiment.

For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

With the start of the new year, many of us are thinking about setting goals and making changes for the coming year. As a horse industry business owner, you may have some major resolutions in mind for the year ahead. Perhaps you need to invest in technology to improve efficiency, develop and market a new product or service, or improve your social media marketing.

Mud fever, also known as scratches, pastern dermatitis, and greasy heel, is a common equine skin disease affecting the lower limbs, particularly the back of the pasterns and the bulbs of the heels. The ailment is most prevalent during autumn, winter, and early spring when horses are more likely to spend prolonged periods of time standing in wet, muddy conditions where the bacteria and fungi that cause mud fever thrive.

Flies can be a major nuisance to your horse during the summer months, and can also carry diseases and cause allergic reactions. But your horse doesn’t have to simply put up with the winged pests causing him stress, skin reactions, or worse.

Is Your Business Missing Out? I am going to share some good information from an interesting article I found in Entrepreneur.com, describing the benefits of print media and how many business owners are missing out when not utilizing print. Although some marketers dismiss print as obsolete and unnecessary, it just could be the most powerful marketing medium in your toolbox.

Researchers and engineers in Saskatchewan hope a robotic lift system will help to improve the odds for horses recovering from limb fractures and other traumatic injuries. The scientists, who are all from the University of Saskatchewan (U of S), have teamed up with RMD Engineering, a local Saskatoon engineering and manufacturing company, to design and build the unique technology. The lift will help rehabilitate horses suffering from acute injuries and other musculoskeletal problems by providing mobility, weight distribution, and support.

Numbers help us put information in context and are an easy way to convey specific details. We need to know if that horse’s price is $2,000 or $20,000, whether he stands 15 hands or 16.3, or if he’s 3 years old or 12. Those numbers are details which help create a mental picture, and help us understand. A 25% discount is better than 10% off. And McDonald’s signs, which used to state the ever-increasing number served, now simply read: “Billions and billions served.”