In the late 19th century, a remarkable Orlov Trotter named Clever Hans captivated the equine world with his alleged ability to perform complex intellectual tasks. Owned and trained by Wilhelm von Osten—a German mathematics teacher and part-time horse trainer—Hans was said to demonstrate extraordinary cognitive skills uncommon in horses. According to von Osten, the horse could add, subtract, multiply, divide, solve fractions, tell time, read words and numbers, spell, and even comprehend spoken and written German. When prompted with questions, Hans responded by tapping his hoof to indicate his answers.

Positioned between Greenland and Norway, Iceland is nestled where the North Atlantic and Arctic Oceans meet. With approximately 364,000 people, the majority live in the capital, Reykjavik, located in the southwest of this small island nation. Iceland's landscape is renowned for its dramatic features, including volcanic mountains, glaciers, vast plains, waterfalls, geysers, hot springs, and striking black sand beaches. It is also home to a wide variety of wildlife. However, perhaps the most iconic aspect of Iceland's natural heritage is its unique breed of horses.

Many horse people yearn to leave the city behind, believing that the country provides opportunities for a more natural lifestyle, a slower pace, and a chance to fulfill lifelong dreams such as keeping their horses at home, growing a big garden, and enjoying a healthier way of life.

It’s now nearly 150 years since the Great Chicago Fire, which, according to popular legend, broke out after Catherine O’Leary’s infamous milking cow kicked over a lantern in the barn on the night of October 8, 1871. The resulting barn fire, aided by the wind, destroyed three square miles of the City of Chicago, killing approximately 300 people, destroying 18,000 buildings, and leaving 100,000 people – a third of the city’s population – homeless before it was finally brought under control the next day.

Flies can be a major nuisance to your horse during the summer months, and can also carry diseases and cause allergic reactions. But your horse doesn’t have to simply put up with the winged pests causing him stress, skin reactions, or worse.

For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

With the start of the new year, many of us are thinking about setting goals and making changes for the coming year. As a horse industry business owner, you may have some major resolutions in mind for the year ahead. Perhaps you need to invest in technology to improve efficiency, develop and market a new product or service, or improve your social media marketing.

The Environment and Climate Change Canada website lists the top ten weather stories of 2021. Topping the list is the extreme heat (Record Heat Under the Dome) that hit the province of British Columbia in June and is described as the deadliest weather event in Canadian history. Second on the list is BC’s Flood of Floods in November. These two climate events were also ranked among the world’s most devastating this year.

Is Your Business Missing Out? I am going to share some good information from an interesting article I found in Entrepreneur.com, describing the benefits of print media and how many business owners are missing out when not utilizing print. Although some marketers dismiss print as obsolete and unnecessary, it just could be the most powerful marketing medium in your toolbox.