Iceland is a small island nation located at the juncture of the North Atlantic and Arctic Oceans, between Greenland and Norway. It has a population of around 364,000 people, many of whom live in the capital city of Reykjavik in southwest Iceland. The country has a unique geography, characterized by volcanic mountains, glaciers, plains, waterfalls, geysers, hot springs, and black sand beaches. It is also home to a diverse array of wildlife. Yet, one of the most notable features of Iceland is its horses.

Being a parent in a demanding horse industry career is challenging and incredibly rewarding at the same time. Many horse industry parents are making it work, but no one really knows what it takes and how they’ll balance the concurrent demands of parenting with the obligations of their career until they’re actually doing it.

For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

With the start of the new year, many of us are thinking about setting goals and making changes for the coming year. As a horse industry business owner, you may have some major resolutions in mind for the year ahead. Perhaps you need to invest in technology to improve efficiency, develop and market a new product or service, or improve your social media marketing.

When Pasture is Too Much of a Good Thing - The horse has evolved as a grazing animal, hence, pasture plays a pivotal role in equine nutrition. Reported intakes of fresh pasture by horses can range from 1.5 to 5.2 percent of body weight per day. With such a large intake of pasture possible, can horses overconsume? What components of pasture grass can cause problems if taken in at excessive levels?

Parents of horse-crazy kids and other prospective beginners often feel at a loss as to how to get involved with horses and make the best choices in an industry they know little about. At the same time, the number of participants in the equestrian community has been steadily declining in recent years, and the increase in the average age of those remaining involved points to a strong need to encourage new people to enter the horse industry.

Many horse people yearn to leave the city behind, believing that the country provides opportunities for a more natural lifestyle, a slower pace, and a chance to fulfill lifelong dreams such as keeping their horses at home, growing a big garden, and enjoying a healthier way of life.

Researchers and engineers in Saskatchewan hope a robotic lift system will help to improve the odds for horses recovering from limb fractures and other traumatic injuries. The scientists, who are all from the University of Saskatchewan (U of S), have teamed up with RMD Engineering, a local Saskatoon engineering and manufacturing company, to design and build the unique technology. The lift will help rehabilitate horses suffering from acute injuries and other musculoskeletal problems by providing mobility, weight distribution, and support.

2012 Readers' Choice Award Winner - Not many horses are fondly remembered for their ability to dump a rider in the dirt. But whether you’re for rodeo or against it, there’s no denying that Grated Coconut, one of the greatest bucking horses of all time, was a superstar.