How guest ranches and riding resorts have survived and thrived during the pandemic - It’s been almost a year now since we began dealing with the repercussions of the global pandemic, and we’re not yet anywhere near “business as usual.” No aspect of the horse industry remains untouched. Although some businesses were agile enough to adapt fairly quickly, the livelihood of a guest ranch owner or an outfitter depends on vacationers coming to their location to experience a day or a week in the saddle. Horses cannot simply be parked; they need to be cared for, and wages need to be paid.

In our busy world, it’s easy for exciting competition results and new equestrian products to get lost in 24/7 news cycles and an internet slathered with social media posts and click-bait advertising. But connecting with supporters, introducing new products, and staying top-of-mind with potential sponsors, are integral to the success of professional riders and equine businesses. What can riders and horse industry businesses do to ensure their fans, owners, and potential clients, stay engaged? Hiring a public relations professional may be the answer.