Your Horse Business Marketing Message: Let’s Help Each Other - You may be wondering how to approach your marketing messaging during the time of COVID-19. In the face of company closures and job losses, should you continue to market your horse business? The short answer is: Yes. Marketing is about serving, not selling. It’s about building relationships. Look for opportunities to serve equestrians in new and creative ways. Help them solve problems and use your marketing messaging to generate trust and build stronger relationships.