The Business Stable

covid-19 horse industry businesses, should i advertise my horse business during coronavirus

Your Horse Business Marketing Message: Let’s Help Each Other - You may be wondering how to approach your marketing messaging during the time of COVID-19. In the face of company closures and job losses, should you continue to market your horse business? The short answer is: Yes. Marketing is about serving, not selling. It’s about building relationships. Look for opportunities to serve equestrians in new and creative ways. Help them solve problems and use your marketing messaging to generate trust and build stronger relationships.

Following the most recent information provided by the Province of British Columbia regarding the Coronavirus (COVID-19) pandemic, Horse Council BC has suspended all activities effective Monday March 16th through to April 12th (subject to change). This includes, but is not limited to, all HCBC and Equestrian Canada Sanctioned competitions, events and clinics. Please check for news and updates.