In our busy world, it’s easy for exciting competition results and new equestrian products to get lost in 24/7 news cycles and an internet slathered with social media posts and click-bait advertising. But connecting with supporters, introducing new products, and staying top-of-mind with potential sponsors, are integral to the success of professional riders and equine businesses. What can riders and horse industry businesses do to ensure their fans, owners, and potential clients, stay engaged? Hiring a public relations professional may be the answer.