Marketing
2010 MEDIA KIT
Please scroll down for full details…
Want to Catch a Few Strays…or Corral the Whole Herd?
When you advertise, you want to reach the largest number of potential customers affordably.
Why promote your business in a breed or discipline-specific magazine and reach a fraction of your potential market… when you can have it all?
Want THE WHOLE HERD? - Horse Community Journals proudly serves ALL BREEDS & DISCIPLINES for the WIDEST horse industry audience across Canada.
The Visible Sector
- There are 950,000 horses in Canada, owned by 148,000 identified members of industry associations.
The Invisible Sector
- There are 750,000+ Canadians who are not members of industry associations, but who use the services of those who are. That is 80% of the market…a major influence!
(Source: 2003 Canadian Industry Profile Study)
All-discipline = 100% of the market = THE WHOLE HERD.
2010 EQUINE CONSUMERS’ GUIDE - PUBLISHED ANNUALLY. USED DAILY.
Ads close March 22, 2010. Released March 2010.
CANADA’S HORSE INDUSTRY AT YOUR FINGERTIPS
Our Consumers’ Guide is going National! The new name Equine Consumers’ Guide 2010 aptly describes its “New & Improved” focus: Being a consumer in today’s global economy means investing the time and effort to make informed choices. The ECG provides hands-on practical information to make informed purchasing decisions.
Rate Card & Ad Sizes/Specs. Demographics & Editorial.
Showcase Your Product - Advertisers with a new or noteworthy product are invited to submit a 200 word article with a photo free (value approx $305).
Communicate with Readers - Advertisers are invited to contribute their money-saving tips for our S-T-R-E-T-C-H Your Horse Budget editorial feature.
The Equine Consumers’ Guide 2010 will be delivered across Canada to subscribers of Pacific & Prairie Horse Journal and Canadian Horse Journal, plus horse industry professionals. The ECG will also be distributed at newsstands coast to coast, at trade shows and at major industry events, for a total audience of 96,000+ - the LARGEST equine directory readership in Canada.
Equine Consumers’ Guide 2010 Online Media Kit: Rate Card & Ad Sizes/Specs. Demographics & Editorial.
CANADIAN HORSE JOURNAL - COAST TO COAST
YOUR HORSE, YOUR PASSION, YOUR MAGAZINE
Canada’s Favourite All-Breed Magazine - Readers LOVE the Canadian content in this beautiful, magazine for all disciplines. Award-winning writers and industry experts cover diverse topics including horse health, training, careers with horses, lifestyle, practical tips, industry issues, and major events.
Published 8 x per year (bi-monthly, except for Mar, Apr, Sept, Oct issues)
Who Reads CHJ? - CHJ is an industry partner with the Ontario Equestrian Federation, and Horse Council BC, and offers special subscription rates to their members. 72,000 dedicated readers receive CHJ by subscription, from newsstands and bookstores, and from horse and trade shows across Canada.
Canadian Horse Journal Online Media Kit: Rate Card, Ad Specs and Sizes.
PACIFIC AND PRAIRIE HORSE JOURNAL
EVERYTH
ING YOUR HORSE MAGAZINE SHOULD BE
Western Canada’s Leader Since 1991 - This quality, glossy magazine for all breeds and disciplines is the first choice for horse health and training, timely news, opinions, reviews, and horses for sale in Western Canada. PPHJ has been the official voice of Horse Council BC since 1993. Reports and news from HCBC, as well as clubs and organizations from BC, Alberta, MB, & SK, keep readers informed every issue.
Published 11 x per year (monthly, except for Dec/Jan issue)
Who Reads PPHJ? - 72,000 enthusiastic horse people from BC to Manitoba receive PPHJ by subscription, by distribution targeted to horse clubs and shows, and at trade shows, and select industry outlets. Many members of HCBC and AEF take advantage of our reduced-rate subscriptions.
Pacific and Prairie Horse Journal Online Media Kit: Rate Card, Ad Specs and Sizes
For Photo Ads and Classifieds, check out our Budget Boosters, and visit our Ad Wizard.
HORSEJournals.com Marketplace
HORSEJournals.com Marketplace of Businesses, Services, Stallions, and Breeds, is a one-stop Consumers’ Guide to all types of equine businesses and services in Canada, searchable by category. Completely redesigned and improved! Harness the power of 4,000 visitors monthly… and growing!
Book your ANNUAL Marketplace Listing for only $199 (reg $299)...that’s only $16.58 a month! Includes up to 3 categories, 30 words, and a logo or picture.
Or, inquire about banner or box ads today!
CLICK HERE TO READ OUR LATEST EQUINE EXPRESS ADVERTISERS’ NEWSLETTER. CLICK HERE TO SUBSCRIBE TO EQUINE EXPRESS.
Testimonials
"We find advertising in both the Pacific and Prairie Horse Journal and Canadian Horse Journal to be great value for money. The people in your ad layout department are talented and committed to creating ads that meet our specific objectives. In addition, we have been able to link significant sales spikes to periods during and following Horse ManUwear advertising in Horse Community Journals publications. This is great to see and enables us to continue to invest with confidence that our advertising dollars are hard at work!" - Frann MacLean and Catherine Murray, Horse Manuwear
"We have chosen to advertise with Horse Community Journals because of their passion and dedication to the equestrian world and their commitment in publishing features based on issues Canadians want to read." - Adam Haney, Marketing Specialist, Kubota Canada Ltd.
"I have had a great response from my advertising, which is a little surprising because your magazine is a mixed-discipline magazine. I definitely want to continue advertising." - Reisa Bonetti, DressageTrainingOnline.com"
"Canadian Horse Journal has provided our company with an effective advertising tool. The frequent responses to our ads from CHJ readers are an indication that this publication is reaching our target market country-wide." – Birgitte, Horse Sense Herbs Ltd., Okotoks, AB
"Barn Pros has begun to advertise in the Canadian market. Fortunately, your magazine was the first major publication we chose to advertise with in Canada. I say that because of the response we have seen from our ad and the fact that more than one customer has told us Pacific & Prairie Horse is the magazine that “everybody reads.” I look forward to your customers becoming our customers," – Rick Wheeler, Barn Pros Inc.
“Canadian Horse Journal has helped to fill my classes on horse healing and alternative care. Thanks CHJ for your time and effort that goes into making such a great publication.” – Julie MacKinnon, Laodas-Way
"The experience I have had with Pacific and Prairie Horse Journal has been nothing short of FANTASTIC! I am a new advertiser with the journal and my experience has been nothing but positive. I have had great advice all the way from sales to design of my ads. The best thing about my experience is that people are finding out about me and contacting me through the advertising I have placed." – Ken Zelez, Zealous Vitality Inc.