Visiting a Western art museum recently, I was captivated by the Russell and Remington paintings of horses and riders. The harsh realities of cowboy life were portrayed by hard riding and bronco busting. Horses in action — vehicles of transportation and battle — seemed a sharp contrast to horses in our modern Western cultures as companions or partners in sport. Though enchanted by the artistry, I was unsettled by the common denominator in every painting — every rider hauling on the reins; every horse a picture of mouth-gaping tension.

In the last few years, teenaged horses have been making headlines by winning some of the biggest competitions on the planet. At the 2020 Tokyo Olympic Games (held in 2021), over half of the three-day eventing horses were aged 13 through 19. The oldest horse was Tayberry, a 20-year-old ridden by Hong Kong’s Thomas Heffernan Ho.

Horse events are expensive to host, so event managers love to have sponsors help fund their events. Top events put on shows with good prize money that competitors, spectators, and sponsors flock to. However, attracting and retaining sponsors can be challenging. We asked the sponsorship managers for The Royal Winter Fair Horse Show and Angelstone Events to share how they do it. Plus, we asked a smaller company which has provided sponsorship to share their perspective. Here are the eight steps they recommend to help garner top-notch sponsors for your next horse event.

Youth riders are the future of Canada’s equestrian teams, but not every horse sport has dedicated programs to bring along competitive riders aged 12 to 30. Equestrian Canada’s (EC) Long-Term Equestrian Development document provides a road map for athlete development — from those new to horseback riding to riders competing on Canada’s senior teams. Yet, there’s no one-stop-shop that describes pathways and programs for youth in different horse sports. Every sport has unique divisions and opportunities to advance, but some lack systematic activities that encourage advancement. Regardless, many riders who have represented Canada internationally have honed their skills through the youth programs and competitions that are available. Here’s a brief summary of programs available for Canadian youth riders, along with insight from those involved.