2012 Media Kit - Horse Community Journals
Welcome to Horse Community Journals’s 2012 Media Kit Page
Serving Canada’s diverse and vast community of horse people, from coast to coast…
CANADIAN HORSE JOURNAL
- Canada’s Leading Equine Magazine – 88,000 readers coast to coast
- Serving All Breeds, All Disciplines, All Horse People
- Published 11 times/year (NovDec is bi-monthly)
Regional Editions Connect Readers to their Local Community
- Pacific & Prairie - Local News, Stories + Horse Council BC Newsletter.
- Central & Atlantic - Local News, Stories + Ontario Equestrian Federation Newsletter
- Tip - Click on the Editions’ Name to see a Digital Preview.
ABOUT CHJ: Demographic-Geographic Profiles
Ad Rates
- National - ad appears in both regional editions.
- Regional - ad appears in edition which serves your target market.
- Special - Stallions, Herd Sales, Realtors (see below)
Canadian Horse Journal Special Advertising
- Real Estate Ad Rates - Country Homes & Acreages
- Stallion Ad Rates - Breeding Issues from January to April
- Discount Rate Sheet - for Equestrian Centres, Clubs, Clinicians, Herd Sales
EQUINE CONSUMERS’ GUIDE
- Canada’s One-Stop Resource to Horse Ownership
- Reaching 96,000 Readers canada-Wide
- Published Annually - Used Daily
2012 Edition Now Released
Check back soon for 2013 Information
Marketing Services Also Available
Let our creative team design eye-catching and effective promotional material for your business.
Rate Sheet for Inserts, Printing, and Design
- Ads for Print & Website
- Printing at Competitive Rates
- Flyers, Business Cards
- Show Programs, Calendars
Essential References for your Marketing Plan
- Equine Canada Equine Industry Profile Study
- Magazines Canada - What you need to know about advertising
- Horse Journals Equine Express Newsletter
Horse Community Journals Testimonials
"We have received terrific feedback from advertising in the Canadian Horse Journal and will continue to include in our marketing plan". Ali Landucci, Real Estate Agent, Sotheby’s International Realty Canada
"We have chosen to advertise with Horse Community Journals because of their passion and dedication to the equestrian world and their commitment in publishing features based on issues Canadians want to read." - Adam Haney, Marketing Specialist, Kubota Canada Ltd.
"We find advertising in both the Pacific and Prairie Horse Journal and Canadian Horse Journal to be great value for money. The people in your ad layout department are talented and committed to creating ads that meet our specific objectives. In addition, we have been able to link significant sales spikes to periods during and following Horse ManUwear advertising in Horse Community Journals publications. This is great to see and enables us to continue to invest with confidence that our advertising dollars are hard at work!" - Frann MacLean and Catherine Murray, Arista and Horse Manuwear
"I have had a great response from my advertising, which is a little surprising because your magazine is a mixed-discipline magazine. I definitely want to continue advertising." - Reisa Bonetti, DressageTrainingOnline.com"
"Canadian Horse Journal has provided our company with an effective advertising tool. The frequent responses to our ads from CHJ readers are an indication that this publication is reaching our target market country-wide." – Birgitte, Horse Sense Herbs Ltd., Okotoks, AB
"Barn Pros has begun to advertise in the Canadian market. Fortunately, your magazine was the first major publication we chose to advertise with in Canada. I say that because of the response we have seen from our ad and the fact that more than one customer has told us Pacific & Prairie Horse is the magazine that “everybody reads.” I look forward to your customers becoming our customers," – Rick Wheeler, Barn Pros Inc.
“Canadian Horse Journal has helped to fill my classes on horse healing and alternative care. Thanks CHJ for your time and effort that goes into making such a great publication.” – Julie MacKinnon, Laodas-Way
"The experience I have had with Pacific and Prairie Horse Journal has been nothing short of FANTASTIC! I am a new advertiser with the journal and my experience has been nothing but positive. I have had great advice all the way from sales to design of my ads. The best thing about my experience is that people are finding out about me and contacting me through the advertising I have placed." – Ken Zelez, Zealous Vitality Inc.
"The ad looked great! We track our website and the number of visitors from Canada went WAY up after the ad!! We are very happy with the results." – Jill Schroeder, Midwest Horse Fair & Expo